If you want to increase sales and save money, you should choose responsive WordPress theme design for your website and blog, and we’ll give you 5 reasons why. Responsive Design is the future of web design as we know it. Mobile is growing. Soon there will be no real distinction between mobile and desktop. All will be integrated into our lives.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. And because SEO should be a core component of your digital marketing strategy, having a mobile–friendly website should be just as important.
Mobile Sales Are Higher Than Desktop Sales
Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well. And since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.
Google Recommends Responsive Web Design
Holding 67 percent of search market share, Google recommends responsive design. Google states that responsive web design is its recommended mobile configuration, and has even gone so far as to refer to responsive web design as “the industry best practice”. Unless you are paying extra for content writers to create separate mobile and desktop content, using a mobile and a desktop version of the same site means duplicate content. Responsive Web Design prevents the Duplicate Content Penalty, which results in reduced search engine ranking on Google.
Responsive Design = One Website Optimized for All Devices and Browser Sizes
With responsive design, there is no longer the need to maintain two versions of your website. Instead, with one responsive design, your website will automatically be optimized for all browsers. There’s no need to have a separate domain name or separate sub-domain for your mobile website. In having multiple versions of your website, you split the number of views that your website analytics show. And your website’s analytics become confusing and inconsistent. Responsive design means that you’ll have one website optimized for all devices and browser sizes. Analyzing your website sites campaigns and goals becomes easier, instantly.
WordPress Responsive Theme Design is Simply Easier
With WordPress, responsive design is easier to Maintain. Many WordPress users use plugins with additional mobile themes to run a mobile version of their WordPress website. With responsive WordPress theme design using WordPress mobile plugins become pointless (read: null and void). With responsive design, you do not have to maintain multiple versions of one page or multiple menus to ensure that mobile version of your website is clean and clear. All devices and browsers use the same pages and menus as desktop viewers. Well…unless you prefer otherwise. Yep, you now have a choice!
Responsive WordPress Theme Design Saves Money
The cost of creating and maintaining a completely separate mobile website can be daunting and exorbitant . With responsive theme design, the cost of designing your website and mobile website are clear cut and transparent. Responsive WordPress theme design costs are upfront. But building separate desktop and mobile sites designed to handle different devices will soak up much more money down the road, if you consider maintenance, labor, content editing, marketing strategies, and advertising for two websites instead of just one.