Everlasting Brand Identity
Kibsgaard provides talent casting to many of the top photographers, directors and agencies in North America and abroad.
CrushLabs was approached by Kibsgaard to create a clean, modern brand identity along with a content management based website that would appeal to their core clientele of photographers, creative directors and advertising agencies.
We developed a minimal, no nonsense brand identity including a word-mark, collateral material and a mobile enhanced website that provides clients with quick access to pertinent information.
To meet the requirements of the fast paced talent casting environment, we integrated a social media news feed into the website which allows Kibsgaard to post updates and auditions via twitter on a timely basis.
The new brand identity has enhanced Kibsgaard’s reputation as a top casting agency while the website features and functionality have improved day to day efficiencies in their business operations.